Take a Breath. You’re in the Right Place.
ABOUT US
Born from resilience.
Created for people who are ready to rise gently.
Phoenix Vitality Limited is a compassionate wellness, coaching, and spiritual development brand supporting people living with chronic illness, chronic pain, emotional overwhelm, burnout, and life-changing health challenges.
OUR STORY
Phoenix Vitality Limited was co-founded by Joanne Lee and Anita Marie Maddock from a shared understanding that healing is not always linear, and that true support must honour the whole person, body, mind, emotions, energy, and spirit.
This brand was created from lived experience, professional knowledge, and a deep belief that even after the hardest seasons of life, it is possible to reconnect with yourself, rebuild confidence, and rise forward with compassion.
Phoenix Vitality is not about pushing harder.
It is about resting, recovering, reconnecting, and remembering that you are still here, and there is still more light ahead.
Why We Created Phoenix Vitality
We created Phoenix Vitality because we understand how isolating chronic illness, burnout, emotional exhaustion, and life-changing health experiences can feel.
Too often, people are told to keep pushing through when what they truly need is compassion, understanding, rest, and support that honours the reality of living with fluctuating energy, pain, overwhelm, and recovery.
Phoenix Vitality was created to become a softer space to land.
A place where healing is approached gently.
Where nervous systems are supported.
Where people are reminded they are not failing for needing rest.
And where growth can happen at your own pace.
Rest is part of the rebuilding
Meet Our Co-Founders
Joanne Lee
Joanne Lee is a qualified holistic therapist, wellness coach, and owner/director of the multi-award-winning The Full Spectrum Centre Limited.
With over 21 years’ experience in holistic therapy, wellness support, stress management, spiritual development, relaxation, and personal development, Joanne brings a calm, grounded, and deeply compassionate approach to Phoenix Vitality Limited.
Joanne also lives with PCOS, Meralgia paraesthetica, chronic migraines, and fibromyalgia, giving her personal insight into the reality of long-term health conditions, fluctuating energy, invisible symptoms, and the emotional weight of trying to keep going when your body is asking for something gentler.
Her work is rooted in nervous system support, holistic self-care, emotional wellbeing, rest, and helping people feel safe enough to slow down without guilt.
Anita Marie Maddock
Anita Marie Maddock is the owner of Intuitive Light Coaching and co-founder of Phoenix Vitality Limited.
Her work is deeply rooted in lived experience. Living with fibromyalgia and Hypermobility Spectrum Disorder, Anita understands first-hand the daily realities of chronic pain, fatigue, uncertainty, and the emotional impact long-term conditions can have on every area of life.
Three years ago, Anita was also diagnosed with Stage 3 Invasive Breast Cancer, a life-changing experience that profoundly shaped her healing journey, perspective, and purpose.
Through her own recovery, Anita discovered the importance of emotional support, nervous system care, self-compassion, mindset, spiritual connection, and holistic wellbeing.
Today, her work combines practical understanding with intuitive guidance, supporting people to reconnect with themselves, manage emotional stress, and develop tools for inner healing and personal growth.
What Phoenix Vitality Supports
CHRONIC ILLNESS AND INVISABLE HEALTH CONDITIONS
CHRONIC PAIN AND FATIGUE
FIBROMYALGIA AND SIMILAR LONG-TERM CONDITIONS
EMOTIONAL OVERWHELM AND BURNOUT
NERVOUS SYSTEM EXHAUSTION
CANCER RECOVERY AND LIFE AFTER DIAGNOSIS
OUR APPROACH
Gentle support for real life.
We know that healing cannot be forced.
That is why Phoenix Vitality offers flexible, compassionate support through digital wellness tools, coaching, remote wellbeing sessions, spiritual development, guided practices, and self-care resources designed to meet people where they are.
Our approach blends:
Lived experience
Holistic wellbeing
Emotional support
Nervous system awareness
Practical self-care
Personal empowerment
RISING FORWARD GENTLY
At the heart of Phoenix Vitality is the belief that even after life’s most difficult experiences, you can rediscover strength, purpose, balance, and hope.
You do not have to return to who you were before.
You are allowed to become someone deeper, wiser, softer, stronger, and more connected to yourself.
Like the phoenix, you can rise.
Not by rushing. But by honouring your healing, one gentle step at a time.
You are not alone.
You are seen. You are supported.
You are enough.
You do not need to do everything today.
Start with one breath. One pause. One small movement of support.
Gentle digital wellness support for chronic illness, burnout, stress and nervouse system overwhelm.
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FROM THE HEART
You don't have to push through.
You don't have to do it alone
We're here to walk beside you.
